Not every mobile app company is ready for a full-time Head of Marketing, Head of Growth, or Chief Marketing Officer. But every mobile app company regardless of seed stage or size benefits from experienced marketing leadership that can set direction, make informed decisions, and build the systems that drive sustainable growth all while providing hands on execution services.
Every CEO/Founder Doesn’t Say, “We Need a CMO”
They think:
- We need to grow faster
- CAC is increasing
- Paid acquisition has plateaued
- Nobody owns marketing strategy
- We don’t know what to prioritize
- We have a marketing manager but no leader
- We can’t afford a $150-250K VP of Marketing/VP of Growth/Head of Marketing/CMO
At Next Curve Agency, we’re solving these problems.
Our fractional marketing leadership model is built for mobile-first B2C companies that need more than campaign execution. They need strategic guidance, organizational clarity, and a seasoned perspective that comes from years of scaling apps across categories, channels, and business models.
We integrate directly with your team. That means joining leadership meetings, collaborating with your product and tech teams, interfacing with investors or board members as needed, and being genuinely present in the decisions that shape your marketing direction. We’re not consultants who show up with a slide deck and disappear. We’re an extension of your existing team, accountable to your outcomes and invested in your success.
Growth Marketing Strategy
- Quarterly roadmap
- Growth model
- KPI framework
- Budget planning
- CAC/LTV targets
Acquisition
- Paid media strategy
- Channel expansion
- Creative testing framework
- ASO roadmap
- Apple Search Ads
- Experiment backlog
Lifecycle/Retention
- Leveraging paid media
- Finding the right media and messaging mix to retain existing users
- Email marketing framework from automated emails to one off marketing emails
Content Marketing
- Organic content strategy
- Organic social media content tailored to each unique platform
- Integrate into email marketing
Team Leadership
- Weekly marketing meeting
- Mentor marketing team
Executive Partner
Attend:
- Leadership meetings
- Investor prep
- Budget planning
Become the marketing executive without the payroll cost.
Deliverables May Include
Every month:
- Executive dashboard
- Growth scorecard
- Quarterly roadmap
- Experiment pipeline
- Channel recommendations
- Budget allocation
- Weekly leadership meeting
If You Check Any of These, We Can Help
- Early seed stage start up
- Series A
- Series B
- 1-50 employees
- $100K-15M ARR
- B2C mobile app
- Free and/or subscription tiers
- Paid media spend <$40K/month
The Approach
Every client starts with execution and can graduate into leadership as trust grows. It also gives founders a clear path: they don’t have to commit to a fractional executive on day one, but they know that capability is available when they’re ready.
We’re not just managing campaigns, we’re helping you reach their next stage of growth, whether that’s by optimizing acquisition, expanding channels, or providing the strategic leadership they need before hiring a full-time marketing executive.
- Our fractional marketing leadership engagements begin with a comprehensive marketing audit. We assess your current strategy, channel mix, team structure, martech stack, measurement infrastructure, and competitive positioning.
- From that foundation, we build a clear marketing roadmap aligned with your business objectives, defining the priorities, milestones, and resource requirements needed to hit your growth targets.
- From there, we take ownership of marketing leadership on an ongoing basis. That means managing your internal marketing team members, external agencies, owning the marketing budget and its allocation across channels, driving creative and messaging strategy, overseeing performance reporting, and making the real-time decisions that keep your growth engine running efficiently.
- We also help you build for the long term. Whether that means hiring and onboarding internal marketing talent, establishing processes and reporting cadences, selecting and implementing the right martech stack, or developing the brand positioning that will carry your app through its next phase of growth.
We bring the experience and judgment to get it right the first time.
Our fractional marketing leadership model is flexible by design and personalized to your needs. Engagements can range from a defined number of hours per week to a more immersive, near-full-time arrangement depending on your needs and stage. As your business grows and your marketing function matures, we scale our involvement accordingly. We’re always calibrated to what you actually need.
The cost efficiency is significant. Rather than committing to a six-figure salary, benefits package, and equity grant, you access the same caliber of marketing leadership at a fraction of the cost with the flexibility to adjust as your needs evolve. For funded startups, growth-stage apps, and established businesses navigating a strategic inflection point, fractional marketing leadership is often one of the smartest investments you can make.
At Next Curve Agency, fractional marketing leadership is a purpose built model designed to give mobile app companies the strategic horsepower and hands-on marketing leadership they need, exactly when they need it, without the overhead they’re not ready for.