One of the Leading and Largest User Base Trading Card Scanner Mobile Apps
Services used: paid search, paid social, ASA, ASO, fractional marketing leadership
Company Background – Early Seed Stage Mobile App Start Up in High Growth Mode
One of the most highly rated mobile apps with one of the largest user base faced a financial situation resulting in needing an experienced mobile app marketer to oversee its Marketing function with two non paid media team members. This partnership required managing and executing its $30,000 paid media budget and refocusing on app store optimization to ensure organic results didn’t further deteriorate.
The Challenge and Request
- Provide Fractional Marketing Leadership overseeing two full time, non paid media team members (one email and website, one organic social) and represent Marketing on leadership, partnership, and investor calls
- Ongoing paid media management and optimization of its $30,000/month spanning Meta (Instagram and Facebook), TikTok, Google Ads Paid Search, Google Ads App Install, and Apple Search Ads
- Ongoing ASO organic improvement