Growth Services Built for B2C Mobile Apps
Next Curve Agency combines executive growth leadership with hands on execution to build around your app’s stage. We help acquire users more efficiently, scale sustainably, and find your next growth curve.
Whether you have an existing Head of Marketing or VP Growth or you’re not ready to invest 6 figures in one, we’re an extension of your team. Our experience in executive level marketing roles puts us in a unique advantage to help you build and manage campaigns while looking at the entire funnel.
Have You Asked Yourself These Questions?
- How much should we spend?
- Which channels should we prioritize?
- Why isn’t growth working or why isn’t growth happening quicker?
- How do we rank higher on the app stores?
- How do we get from x to y downloads/registrations/trial starts/app subscribers per day?
- What should be the balance between organic and paid media growth?
- We’ve been focused on organic growth. Can you help with paid media to determine incremental lift?
What We Offer
How Can Next Curve Agency Help You Succeed?
Mix and match based on your app’s stage and personalized needs or hand us the whole funnel.
Acquire
More High Quality Users, More Cost Efficiently
We build and optimize paid search and App Install focused on Google Ads, paid social focused on Meta and TikTok, and Apple Search Ads.
What you receive:
- Audit
- Action focused media strategy
- Campaign management
- Attribution guidance
- Budget optimization
- Creative testing recommendations
- Proactive optimization
Optimize
Improve Organic Visibility
We become users of your mobile app to ensure we can speak the same language and understand the experiences.
Every additional organic install lowers your blended acquisition cost.
We improve organic visibility using App Store Optimization best practices:
- Keyword research including competitor analysis
- Keyword, metadata, and conversation rate optimization
- Review screenshots
Scale
Growth Strategy
Receive high growth marketing strategy consulting with a marketing executive lens who reported to and worked closely with the CEO, Co-Founders, Investors, and Board Members
- Budget planning and forecasting
- Channel prioritization and budget pacing
- A/B/multivariate experiment roadmap
- Analytics and measurement framework
- Marketing roadmap
Lead
Fractional Growth Leadership
Need executive marketing leadership, but you either aren’t ready to hire a full-time Head of Marketing/VP Growth or need a member who’s an extension of your existing team?
You’ll work directly with a former startup CMO who acted as a player-coach having built growth systems, managed budgets, led marketing teams, managed paid media himself, and scaled to millions of users.
This is embedded leadership as an extension of your team.
Which Engagement Is Right For You?
| If you need… | We recommend |
| More App Installs | User acquisition (UA) |
| Better store rankings | ASO |
| Lower CAC | Paid media + ASO |
| Everything work together (included email, organic social, content, website/SEO) | Marketing strategy consulting + Fractional |
| Executive marketing leadership | Fractional growth leadership |
As a partner, you deserve a personalized approach. Not a one size fits all.
At some point, you’ve likely experienced an agency relationship in which the approach is cookie cutter, there’s a lack of attention to detail after the honeymoon phase of the relationship, the junior account manager or paid specialist isn’t experienced enough, and the agency still doesn’t fully understand the product/service let alone the unique target market audiences.
Next Curve Agency breaks that trend.
We understand what your mobile app offers.
We’ve worked with agencies ourselves in which even after years of servicing the account. the agency still don’t understand what our mobile app does. We’re going to be hands on and make sure we understand how your mobile app works.
We pay attention to details.
In mobile app marketing, there are targeting nuances that require an additional eye for detail that can make or break a campaign.
We are educators at heart as an extension of your team.
We don’t look at you as just clients. We’re partners and we want to grow with you. View us as an extension of your team because we want to celebrate those metrics milestones with you.
Think we might be a fit? Let’s connect!
Whether you’re launching a new app, scaling paid acquisition, improving App Store visibility, or looking for executive marketing leadership, let’s talk about where your biggest growth opportunities are.
FAQ
We prioritize mobile apps, but would certainly be open to traditional web, ecommerce.
Our expertise is focused on B2C due to the traditionally shorter lead time for conversions. Although we have B2B startup marketing experience, our preference is to help B2C partners.
General recommendation to use our services for paid media is a minimum monthly spend between $5,000 to $40,000
Although our core services are focused on paid media and ASO, we do offer packages for creative execution (all channels), email automation, set up, and audience segmentation audits, SEO audits, and organic social audits. As a former CMO, managing the entire funnel was critical from plateauing to experiencing a couple hockey stick growths.
Yes, our ideal client partners are in early stage, pre-seed, Series A, and Series B funded startups. Having been in startup environments from early stage to venture backed, we saw the biggest need at the earlier stages in which investing 6 figures in a full time marketing hire didn’t make sense or that hire could use another set of hands or eyes.
We’ve actually sat in the ELT (executive leadership team) meetings, sat with investors, and owned the entire marketing funnel while rolling up our sleeves and executing. Not many agencies can say that. We know how leadership and investors think and we understand what Head of Marketing, VP Growth, or that first Marketing hire is being asked to deliver. This is why we position ourselves as an extension of your existing team whether you have a marketing person or not.
Yes, this is one of our core main offerings. We call it fractional marketing leadership because our service covers a wide range of roles including fractional CMO, fractional Head of Marketing, fractional VP of Growth, fractional VP of Performance Marketing. The majority of the main roles and responsibilities overlap with slight differences and expectations.
Depends on the service. A Fractional Marketing Leadership service or a Marketing Strategy Consulting service can be as quick as 1-2 weeks. Paid media and ASO depends on the audit and turnaround times for creative testing. Typical recommendation is 1-3 months.
We can undercut any competent agencie’s written prosposal because of our specialization and direct access to the founder. We have no bloated agency structure, no junior managers who lack the experience and knowledge, and no expensive building/rent overhead.
There’s no one size fits all pricing model for the services we provide. We use a personalized approach based on your unique needs. Depending on the service, we typically charge by the project. We rarely charge by the hour. For paid media, we typically charge by the project and percent of media spend in one lump monthly sum. Of course, this is all discussed based on your needs.