What makes Next Curve Agency different from a typical mobile app marketing agency?
Next Curve Agency gives you a unique combination working directly with a founder who’s been a CMO at a high growth stage startup and responsible for hands on execution. We combine executive level marketing leadership with actually doing the work ourselves.
We know what works in mobile app growth and what doesn’t translate to key metrics because we’ve run the campaigns ourselves and studied thousands of other apps. Here’s what that means for you.
4 Things That Differentiates Next Curve Agency From Other Mobile App Marketing Agencies
1. Built By a Marketing Executive and Operator
You’ve probably talked with 3-8 other agencies that promise more downloads/installs, lower CAC, better ROAS, lower cost to manage, but we go above and beyond and focus on something much bigger.
We help founders and marketing leaders make better growth decisions because we’ve sat in the executive seat. We’ve owned the marketing budget and had full autonomy on where spend goes.
We’ve reported growth to leadership, investors, and board members and we’ve experienced the pressures of building acquisition, growth systems.
We’ve scaled mobile apps through multiple stages of growth because in a startup environment, you have to be a builder and a player-coach. You have to roll up your sleeves.
These experiences change how we approach every engagement. It’s personal and we get it.
2. Laser Focused, Specialized, Personalized
We specialize in mobile app marketing (paid media, ASO, ASA) because we truly enjoy it. Can we do B2B or ecommerce? Of course, but we prefer mobile apps because it’s fun. This focus comes from running our own tests and studying thousands of other apps. We don’t manage, execute, and optimize from a cookie cutter, one size fits all mobile app playbook. Every engagement deserves a personalized approach because your growth stage and app challenges are unique.
3. Data Driven Focused on Measurable Growth
As a performance marketer in previous lives, we know what metrics matter. We know every manager from VP, SVP, GM, Founder, Co-Founder, CEO have their own unique preferences on what metrics they actually prefer. Some are very focused on top of funnel downloads and registrations, some only care about getting paying subscribers, some only care about getting as many repeat users/buyers. Outside of the standard and traditional performance metrics, everyone has their own preferences in that one or two champion metric they deeply care about. We help you achieve those goals and tell the executive story.
4. Lean Structure By Design Allowing Us to Undercut Other Agencies
We are founder led meaning the founder goes deep into the challenges you bring whether it’s managing and optimizing campaigns, consulting on the marketing strategy, or providing marketing leadership across the entire funnel.
No bloated agency structure, which results in higher costs. Does this sound familiar? You have an initial call with a founder or SVP/VP of Business Development or Revenue. You then have more calls with an account manager who doesn’t actually go into the accounts, but hands it off to junior team members that actually manage the campaign. You want to talk directly to the person making the moves. That’s why Next Curve Agency is different.
No large agency overhead. No office rent, no full time staff of SVP/VP levels or account managers. Just experienced leadership focused on measurable growth.
The Honest Comparison
Why Founders and Marketing Teams Hire Next Curve Agency
✓ Growth has plateaued
✓ CAC keeps increasing
✓ Paid media isn’t scaling
✓ Organic growth isn’t enough
✓ They aren’t ready for a full time 6 figure Head of Marketing, VP Growth, VP Performance Marketing, Growth Lead, or CMO
✓ They need strategic direction and campaign management
✓ Tired of overpaying for an agency that doesn’t understand mobile apps
✓ Tired of going through 4 layers of contacts and bottlenecks despite an urgent need to get answers
Open, High Integrity, Transparent
If we believe another channel is better than the one you’re asking us to manage, we’ll tell you.
If your budget isn’t ready to scale, we’ll tell you.
If paid media isn’t the answer, we’ll tell you.
If your organic presence is solid enough, but room to improve, we’ll help you.
Our goal isn’t to sell more services, it’s to help you make better growth decisions and to ensure we’re going to be great partners.
Are We Made For Each Other?
If you check these boxes, we might become growth partners.
- B2C – consumer focused
- Mobile app – although we have experience in desktop, ecommerce, B2B, this agency was created due to the lack of mobile app expertise
- Total monthly app gross revenue is in the 5-8 figure range
- You’ve recently hit the $1mm annual Apple iOS revenue causing your fees to double
- Total budget spend is between $5,000-$40,000 per month
- Primary need is mobile app marketing experts – paid search, paid social media, ASO, Apple Search Ads, fractional leadership, or marketing strategy and consulting