We’re Next Curve Agency. Nice to Meet You.
We’re the go-to marketing agency for Mobile App Marketing excellence. Having experienced various reporting structures, we know the metrics that drive meaningful conversations and actions. We can speak the same mobile app language and we strive to understand how your app is used to get inside the head of prospects and existing users.
Our Services Focus on B2C Mobile App Marketing
Next Curve Agency is your answer to the multitude of agencies that say they do mobile app marketing, but actually don’t lack the experience and expertise. We act like an owner so that you know we have your best interest.
Paid Social Media for Mobile Apps
App Store Optimization (ASO) for Apple App Store and Google Play
Fractional Marketing Leadership
Marketing Strategy and Consulting
What’s Important to Us in a Partner Relationship
Humble Attitude
Proactive
Curious
Open and Direct Communication
High Integrity
Strive for Excellence
The (Long) Next Curve Agency Founder Story
Founded by Nick Shin [LinkedIn] based in Illinois. Nick is one of the lucky few to have studied Marketing in college (Boiler Up!) and enjoyed a 20+ year career as a Marketer. He spent most of his time doing performance marketing in financial services (credit card issuing bank) focused on digital marketing acquisitions and lifecycle. Nick eventually faced a fork in the career road to either continue down the corporate Fortune “BIG” company path or take the risk into the world of start ups. He chose the latter. Nick first jumped into a more established, more well funded tech start up as SVP, Digital Marketing and most recently served as CMO for an early seed stage AI tech start up focused on mobile apps.
It was the most recent experience as CMO that Nick saw there were major gaps in the agency space to help support and partner with mobile app marketing including app store optimization. During an agency evaluation period, Nick realized that many agencies offered the traditional digital marketing capabilities (paid media, SEO, creative) and when asked about mobile apps, many would say, “we don’t have experience, but I’m sure we can do it”. That gave Nick very low confidence and thus, Next Curve Agency was born.
Additionally, Nick realized another challenge in talking with mobile app companies. For those that were beginning to hit their revenue stride especially those hitting $1mm annual app revenue, which is when Apple increases their fees from 15% to 30%, these companies needed to accelerate growth to make up for fees doubling. This leads to conversations not just about paid media management or ASO, but a holistic look at the Mobile App Marketing strategy centered around organic (website/SEO, social), product/feature marketing, reviews/ratings management, and paid.
Fun Things About the Founder
Outside of marketing, Nick is truly passionate about the following so if we jump on a call together, Nick will always be open to going off topic.
- Trading card collecting (since the 80’s) – buy, sell, trade sports cards and Pokemon cards. Also sets up as a dealer
- Real estate investing (since the mid-2010’s) – mostly focused on single family residences and have transitioned from fix and flips to short and long term rentals
- Personal finance (FIRE movement) – enjoy teaching and discussing personal finance strategy (without giving financial advice) with the end goal to FIRE (financial independence, retire early). Nick achieved this once in his early 40’s and has been back on the grind for the past several years
- Garage sale-ing (since the 2020’s) – a consistent weekend activity with the parents (to get them out of the house and get steps in) to find things to buy and flip
- Signed memorabilia collecting (since the 2020’s) – this is partially due to the garage sale-ing
- (Doubles) tennis (playing USTA league since the 2010’s) – Nick has taken a break after experiencing the yips (who knew amateurs can get the yips), but will be back on the court soon